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Case Study

Expeditors – Lean Resources. Global Footprint. Robust Results.

Summary

Challenge

  • Highly decentralized recruiting.
  • Poor candidate communication; little reuse of not-selected applicants.
  • Legacy Lotus Notes hindered collaboration; paper job-fair resumes hard to process.

Solution

  • Adopted SmartRecruiters TAS to track candidate flow and enable cross-branch collaboration.
  • Standardized, automated candidate communications and dispositioning.
  • Created local/region/global expert network; digitized job-fair resumes into the TAS.

About Expeditors

Expeditors is a Fortune 500 logistics company based in Seattle, WA. The company was founded with an entrepreneurial model, allowing a lot of autonomy for hiring, compensation and promotion at each of their branch locations. Their selection of a new Talent Acquisition Suite (TAS) was driven by the need to support their hiring managers in the task of talent acquisition without imposing a training or administrative burden on the managers. Partnering with SmartRecruiters provided them with the ability to track candidate flow, collaborate across the organization, and improve the candidate experience throughout the hiring process, all with minimal additional resource allocation.

USA

Region

15,000

Employees

Hiring Model

Entrepreneurial

Headquarters

Seattle, WA.

Locations

300 (Globally)

The Challenge

A Model for Decentralized Recruiting

Expeditors is a Fortune 500 logistics company based in Seattle, WA. Despite a team of over 15,000 employees, they operate with no official HR support and a minimal recruiting function. The company was founded with an entrepreneurial model, allowing a lot of autonomy for hiring, compensation and promotion at each of their branch locations. Their selection of a new Talent Acquisition Suite (TAS) was driven by the need to support their hiring managers in the task of talent acquisition without imposing a training or administrative burden on the managers. Partnering with SmartRecruiters provided them with the ability to track candidate flow, collaborate across the organization, and improve the candidate experience throughout the hiring process, all with minimal additional resource allocation.

I am sure we did not have a great reputation in the past among job applicants. Many who applied to Expeditors would never hear a thing. That’s changed now because SmartRecruiters allows us to be courteous, be responsive, and be professional with all of our candidates.
Morgan Wilson Senior Manager of Training & Personal Development

The Solution

Replacing Home-Grown with Best in Class

After managing growth and recruiting with an internal Lotus Notes database, changes in their platform and needs led them to invest in a new TAS that would support their decentralized model. This included bringing consistency to the hiring process across 187 branches, many of which had no official recruiting role, as well as addressing the recognized lack of communication with candidates, especially those not ultimately considered for placement.

With the implementation of the SmartRecruiters platform, leveraging system templates and automation features, contact with the entire candidate pool is handled efficiently and easily tracked, leading to a much improved candidate experience. By spreading system knowledge across branch experts, the hiring process has been rapidly transformed to better support the organization without a significant increase in time or effort from managers or recruiters.

The Motivation for Change

Expeditors has a unique recruiting structure to support their workforce of 15,000 employees. Aside from about eight employees who consider themselves recruiters, the tasks that recruiters would normally handle are the responsibility of the department managers, and the task of filling open positions mostly rested on the shoulders of those who would manage the role.

Like many organizations that were formed through significant, rapid growth, much of the Expeditors technology platform was home-grown. Their recruiting tool was built in Lotus Notes, and while it allowed hiring managers to post jobs and retrieve resumes, it did little to support internal communication or collaboration. This led to an inefficient use of applicant talent, and the loss of quality candidates who were not selected for the specific role to which they had applied. With a number of technical roles to fill in the highly competitive Seattle market, missing out on talent was not a luxury they could afford. In addition, the organization was unable to easily process the printed resume flow from local job fairs, which was a key element of their attraction process.

In 2014, Expeditors made the decision to decommission their Lotus Notes system, and explore options for a new TAS. A partnership was formed between the Training and the Information Services (IS) teams that was focused on finding and implementing the best system for the Expeditors decentralized model. Their search began in earnest at the HR Technology Conference, working with both analysts and vendors to quickly narrow down the available options into a short list for consideration.

  • Intuitive for hiring managers with minimal learning curve, especially for infrequent users.
  • Clear ownership model for the recruiting process at global and/or local levels to fit the decentralized structure.
  • Excellent candidate experience by design, without burdening hiring managers or their teams.
  • Practical handling of large volumes of paper resumes gathered at job fairs, despite decentralized ownership.

The team selected SmartRecruiters and quickly set up the new platform, designing structure and content for implementation and long-term ownership and support.

Implementation Approach

  • Each of the 187 branches identified a local expert to support hiring managers.
  • Ten regional experts and one global administrator were appointed for high-level support and maintenance.
  • Classroom training for experts was delivered during the pilot; on-demand job aids were created for a global rollout, enabling just-in-time support for hiring managers.
  • One global administrator was the only full-time resource required; no major process changes increased demand on hiring managers.

The Results

Pilot Results and Ongoing Success

Expeditors: Transforming Global Hiring with SmartRecruiters

Within weeks of launching their pilot, Expeditors achieved significant improvements in their hiring process:

  • Increased collaboration: Hiring teams worked more closely together, including moving not-selected candidates to other hiring managers to capture top talent.
  • Enhanced candidate communication: SmartRecruiters’ dynamic templates and automation enabled hiring managers to update applicant statuses and send messages with minimal effort.
  • Streamlined resume processing: Job fair resumes were rapidly ingested into the Talent Acquisition System (TAS), eliminating manual processing and reducing liability from handling paper copies.

Following the successful pilot, Expeditors moved from vendor selection to a global rollout in under a year. The team now manages substantial volume, with a projected first-year flow of over 27,000 applicants for nearly 900 jobs—all within a highly decentralized environment and without an official HR function.

Long-term, the team leverages data such as total candidate flow and time to fill to analyze and improve hiring. They are adjusting internal practices to make the most of these insights, using data-driven decision-making and increased visibility into key metrics. Most importantly, hiring managers have embraced the system as a better way to collaborate with teammates around the globe.