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Tipico is a global sports betting and casino company founded in 2004 and headquartered in Malta, with 6,000 employees from 33 countries. The company offers pre-live and live sports betting through mobile and online channels and operates approximately 1,100 retail locations, mostly in Germany. Tipico has branches in Malta, Germany, Austria, Croatia, and Gibraltar, operating under a decentralized hiring model.
Europe
Region
6,000
Employees
Industry
Sports-betting
Hiring Model
Decentralized
Headquarters
Malta
Locations
1,100
Building and retaining an excellent team in an organization that encompasses thousands of employees worldwide certainly represents a major HR challenge. At Tipico, a sports betting company based in Malta, the company’s HR department adopts a marketing-oriented focus to filling the dozens of roles that may be open at any one time.
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Building and retaining an excellent team in an organization that encompasses thousands of employees worldwide certainly represents a major HR challenge. At Tipico, a sports betting company based in Malta, the company’s HR department adopts a marketing-oriented focus to filling the dozens of roles that may be open at any one time.
A team of recruiting professionals all know the value of aligning objectives to employer branding so the organization can compete for the very best talent.
Before using SmartRecruiters, creating career sites, posting jobs, communicating employment opportunities across social media, and leveraging the company’s existing talent for referrals was a cumbersome process. But with the help of the SmartRecruiters talent acquisition suite, Tipico deploys its HR marketing strategies more efficiently – saving time and reducing costs.
With too many manual processes, Tipico needed a modern talent acquisition suite to improve its employer brand and sustain high growth.
Excellence In Employer Branding: A Smart Bet In The Competition For Top Candidates.
Although headquartered in Malta, Tipico serves dozens of countries, offering pre-live and live sports betting through mobile and online channels and at approximately 1,100 retail locations mostly in Germany.
In addition to Malta and Germany, Tipico operates branches in Germany, Austria, Croatia and Gibraltar — under a decentralized hiring model. Before adopting SmartRecruiters, talent acquisition was inconsistent, with few optimized processes in place for identifying candidates and little consistency in internal collaboration to make decisions.
Existing legacy applicant tracking systems delivered a vague candidate experience, did not provide easily accessed data to track key analytics, and offered inadequate visibility to managers on jobs that needed to be filled or updates on hiring status.
With SmartRecruiters, Tipico can now create attractive career sites that make it easy for candidates to apply with just one click – essential to effective employer branding
Once Tipico began using SmartRecruiters, the company could more easily build attractive career pages, develop more effective referral programs to reduce expenses, and eliminate wasted time across the organization.
This allowed the company to deliver a more engaging candidate experience, improving its employer brand and allowing managers to adopt a more data-driven approach to achieving hiring success.
Better Employee Referrals. More Efficiency. Putting The Odds In Favor Of Hiring Success.
As Jonathan explains, Tipico places a high value on its employer brand, making sure it’s well presented in a variety of languages and across all media — from websites to social networks.
“Our strongest network is social media interaction, which is far easier to manage now, plus building out our career page is a more streamlined process,” he says.
“For us, SmartRecruiters has become a one-stop shop – from creating a role and advertising it, to managing our candidates and their expectations,” he adds. “This has helped to build our employer brand and get the message out there that Tipico is a great place to work!”
Getting the message to more potential candidates that Tipico is a great place to work.
Deciding on the right candidates for the right roles becomes a more efficient and more streamlined process
High-Quality Hiring. Effective HR Marketing. Automated Tools To Make Hiring Success A Sure Bet.
At Tipico, each hiring manager has access to a wide variety of tools that make collaboration more effective, leading to better hiring decisions.
“For certain roles, we take our time to make sure the candidate fits in terms of skills and choosing the right fit for the role, be it technically as well as a culture fit,” Jonathan says. “But in certain roles which we are constantly recruiting for, customer support roles for example, we are able to keep a healthy pipeline of candidates throughout the year.”
Tipico can now access a database of previous candidates so they can be contacted when new jobs become available, making it easier to access a valuable resource of high-quality talent.
Corrina Galea, Talent Acquisition Specialist, points out that at Tipico, the focus has always been on quality of hire.
“SmartRecruiters has helped us improve the way hiring managers can leave feedback on candidates,” she says. “And when feedback is discussed, I’ve noticed that we discuss our candidates at greater length than we did before.”
“In addition, having certain processes in place such as reference checks and on-site tests help us to be sure of the candidates we hire,” she adds. “SmartRecruiters has eased a lot of hiccups — helping my colleagues and I reduce fees, optimize channels, and analyze information that gets us higher quality talent with less cost and complexity.”
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