CRM: Proactive Hiring in a Candidate-driven Market

Reactive recruiting does not deliver results in today’s candidate-driven market, paving the way for a new breed of recruiting tactics. Candidate relationship management (CRM) solutions, which enable talent acquisition teams to nurture talent pools and market to passive candidates, are now vital for businesses to compete in the war for talent.

In this comprehensive eBook, you'll find:

• Proactive sourcing beats reactive hiring — Building talent pools before positions open reduces time-to-hire from 27-41 days and addresses critical skill shortages.
• CRM enables personalized outreach at scale — Segment candidates into communities and nurture relationships through targeted email, social media, and branding campaigns.
• Industry-specific strategies deliver results — CRM helps retail meet seasonal needs, tech improve diversity hiring, and manufacturing fill specialized roles ahead of demand.

In this paper, SmartRecruiters explains what CRM is, why it is important, how it is used in certain industries, and the key functionality it should offer in order to impact hiring success.