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Percentage of new employees who would refer others to work at Indigo
99%
Percentage of recently hired employees who rated their experience “great” or “excellent”
96%
As Canada’s largest book, gift, and specialty retailer, Indigo operates 89 superstores and 124 smaller stores across all ten provinces and one territory, plus an online store. Headquartered in Toronto, the company employs more than 6,000 people and makes more than 4,000 hires per year, operating under a decentralized hiring model.
Canada
Region
6,100
Employees
Industry
Retail
Hiring Model
Decentralized
Headquarters
Toronto
Locations
200+ stores across all 10 provinces and one territory
Initially, Indigo hoped to jury-rig their older Taleo platform with other technologies to meet their newer, more strenuous, demands. However, as Indigo’s Director of Talent Acquisition and Performance Management Sarah Wilson explained, it quickly became apparent this would not work:
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Initially, Indigo hoped to jury-rig their older Taleo platform with other technologies to meet their newer, more strenuous, demands. However, as Indigo’s Director of Talent Acquisition and Performance Management Sarah Wilson explained, it quickly became apparent this would not work:
“The costs of an initiative like that with an extensive set of new requirements would have been cost prohibitive, so we began evaluating other solutions.”
Furthermore, their legacy software did not match the company profile or the image they wished to project, potentially resulting in a poor candidate experience and poorer quality candidates. Indigo firmly believes joyful employees make joyful customers, but their hiring process was not conducive to this. Luckily, Sarah Wilson recognized the problem and understood something had to be done, adding:
“During that process it became clearer than ever that our decentralized model – and the need to fill 4,000 jobs per year – required an entirely new solution.”
With SmartRecruiters, Indigo found a new talent acquisition suite which fulfilled their demands for large scale, decentralized hiring. In particular, Sarah highlighted the following ways SmartRecruiters helped them achieve their goals:
With SmartRecruiters, Indigo saw immediate improvements with their hiring efforts. Sarah reveals how 44% of potential candidates who see an Indigo posting click on it, while 88% of that number will see an application through to completion. This allowed Indigo to fulfill their 2016 holiday season hiring goals two weeks ahead of schedule.
Indigo also conducted an internal survey of recently hired employees to gauge their experience, and the results were rather impressive.
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